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What is TrustSg

The TrustSg is a nation-wide initiative, which describes core principles that forms a consistent guide to online merchants in providing fair business, advertising and marketing practices.

TrustSg enables online merchants to provide added peace-of-mind to their customers. To enhance the customers’ confidence, merchants can leverage on the sound business practices of TrustSg to increase the credibility of their online business. Online merchants who are of the considered opinion that they can attest to the best practices of TrustSg are strongly encouraged to adopt the TrustSg Core Principles.

Read the Open Letter below to find out more from the former NTC Chairperson. Click here for the PDF version.

TrustSg Core Principles

Displaying the TrustSg mark demonstrates compliance to the Core Principles representing fair business, advertising and marketing practices and presents the online merchant with credibility, offering customers privacy protection, reliable online payment, and delivery as promised. It also identifies the merchant as an advocate of effective dispute resolution and greater transparency.

The Core Principles cover the following areas:

  • Business Practices and Communications
  • Disclosure
  • Data Protection
  • Security
  • Redress & Enforcement
  • Availability
  • Protection of Minors & the Elderly
  • Accessibility for People with Disability

Tips When Shopping Online

In addition to being knowledgeable about business best practice, consumers should follow these simple guidelines when shopping online:

1. Read the merchant’s privacy policy

  • Pay heed to the types of personal information requested for; know what they plan to do with it, and how long they will keep it.

2. Understand the terms and conditions of the transaction you are about to make

  • Understand what you are about to agree to and what to expect. Save the terms and conditions, in case you need to refer to them later. 

3. Know exactly what you are paying for and the time it will take for your purchases to be delivered to you

  • Make sure you are aware of any additional costs, such as packaging, delivery, taxes, stamp duties, or extra charges that may be imposed.

  • In your record, note when the order should be delivered. 

4. Keep a record of any purchases that you make and the e-merchant’s contact details

  • Record what you have ordered and when you did so. Do not forget to note down what the price was and how you paid, e.g. credit card, bank transfer, PayPal and etc., for your purchases.

  • Contact details include: email address, physical address, telephone numbers, just to name a few.